Maisha Magic Plus Comedy Brief

Closing date 17/03/2025

Electronic Media (M-Net), the content division of the MultiChoice Group, has brought audiences the very best in video entertainment for over 30 years. M-Net’s channels are a source of compelling and captivating content, offering a mix of authentic African programmes and the best international movies and series. We continuously strive to grow the film and TV industry by developing talent in front of, and behind the camera, and propel the launch of local and international careers.

Maisha Magic Plus is a general entertainment channel, available on DStv channel 163 created by M-Net. Maisha Magic Plus is committed to visual storytelling that communicates an authentic and relatable Kenyan experience. Its programming is community and family oriented.

The language used on the Channel is Swahili and minimal English.

BRIEF: What are we looking for?

Maisha Magic Plus is seeking to Commission a Comedy Series (52 eps x 26min) targeting Kenyan middle-class families. The Comedy should be original, authentic, simple, light-hearted, unique, relevant, and sensitive to Kenyan cultural and societal norms.

BRIEF TITLE: Comedy Brief

CHANNEL: Maisha Magic Plus

GENRE: Comedy

TARGET AUDIENCE: Family

SERIES: Eps 52 x 26 min

LANGUAGE: Swahili, English

Editorial Guide:

Original concepts should be unique, reflective of our audience’s daily lives and experiences while taking on an exciting new and innovative angle with well plotted storylines and rounded characters. Concepts should have over-arching or standalone episodes. The tone should be gripping fun and entertaining. The storylines and pace must have nail-biting tension that will keep the audience glued to the TV screen.

Proposal Requirements:

• Logline: 25 words summary of an original/Concept story. (Tell us the protagonist and antagonist, what they want, and what is in the way of them achieving that).
• Full Budget: All Production Lines should be itemized and a Cost Per Minute included.
• Tentative Production Schedule: Timelines from Development & Scripting to Production to Postproduction to Final Delivery.
• Overall Plotline & Themes: The main themes of the whole series.
• 500 words synopsis (Ensure the synopsis highlights all the key plot points from the beginning to the end)
• Character bios of key characters. (Their goals, needs, desires and weaknesses)
• World View of the Story; Locations and Settings of the drama.
• Mood-board: Picture collage and mood board that includes stills/screen grabs for the proposed drama.
• Team & Contacts: Who is the team behind the project? What have you done previously? Please include a company profile (Please highlight experience of the team)
• Business Case: Why is this exciting for the Maisha Magic Plus audience? Which gap or demand are you satisfied?
• Pilot Episode Preview Copy: A link to the pilot episode. (if available)
• Show reel: Of previous content produced (please include dates and broadcasting stations). 
• References: Please provide a list of previous clients. (Minimum of 2 clients)
• Attach the following compliance documents with your presentation:
  • A Valid Business license.
  • Certified Copy of KRA/ Company certificate for business.
  • Certified Copy of KRA certificate for Executive/Lead Producer.
  • A certified copy of the Executive/Lead producer’s passport/national ID/driver’s license.
  • Certified copy of a Valid Tax Clearance Certificate.
  • Certified copy of Clearance Certificate from Country’s Copyright Society
  • Certified copy of Film Registration Certificate from KFCB/KFC.

Submission process

All the requirements must be uploaded in one power point presentation deck which has a maximum of 15 slides. 

Please note that submissions emailed or dropped at our office will NOT be accepted.

Technical and editorial standards required by Channel will be set out in the production agreement.

Maisha Magic Plus will have the final editorial and creative control over all aspects of Commissioned Programming.

N.B: Failure to submit any of the above documents will lead to disqualification

The Evaluation/Selection Process

• Receipt of proposals will be acknowledged by portal notification.
• Proposals will be evaluated by a panel of Evaluators selected by Channel Management.
• If successful, shortlisted proposals will be invited through email for a pitching session

Our selection process will take approximately 8 weeks.

If you don’t hear from us within 90 days after the submission deadline, consider your application unsuccessful.