Pearl Magic Channel 161 on DStv and 304 on GOtv, targets the Ugandan market. It is a 24 hour General Entertainment Channel specifically targeting the Ugandan market audiences. It mainly showcases Dramas, movies, comedies, and Lifestyle content that responds to the entertainment needs, tastes and preferences of the broad base Ugandan Market. It broadcasts in Luganda and English as these are the official languages in Uganda. In addition, it has telenovelas that are unique to the Ugandan market. The main goal of this channel is to support the Ugandan entertainment industry by telling their own stories in their own voices while allowing them to showcase their own creativity in a way that connects with the Ugandan market. Hence, promoting the uniqueness of the Pearl of Africa, Kyaffe Ddala!

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