Closing date 29/07/2019
What ‘High End Drama’ means to the Maisha Magic East audience is a sensory experience evoking a range of emotional responses from laughter and sadness to anger, empathy and curiosity. It is of exceptional production quality and pushes the boundaries of visual and visceral story-telling.
The Maisha Magic East premium audience consumes BOTH local and International content however, they want to see their stories told in an authentic and realistic manner with high Production values. The characters in the world of the story should reflect the audience’s lived experiences but can be larger than life safely providing a voyeuristic viewer experience. The Maisha Magic audience would be intrigued by :
1. Emotionally sweeping and engaging family drama capturing the typical family struggle as sparked by economic pressures, finances, children , extended family and infidelity.
2. A high octane fast paced relationship drama .
Built on a web of lies , money , insecurity and societal pressure, Crimes of passion are making headlines more than ever before. The dating and relationship scene in Kenya can only be described as a dangerous affair when both parties push each other to breaking point.
Original concepts should be reflective of our audience’s daily lives and experieces while taking an exciting new angle with well plotted storylines and rounded characters. Concepts should be over-arching and not stand-alone episodes with a definitive ending.The tone should be edgy, gripping and entertaining. The story-lines and pace must have nail-biting tension that will keep the audience glued to the TV screen.
Premium Maisha Magic East
Primary: 25-45 Age group
The Missing (UK version), Black-Ish, Big Little Lies
An organic mixture of Kenyan Swahili 70% and English 30 %