General Reality Brief

Closing date 02/11/2018

Maisha Magic East is committed to visual storytelling that communicates an authentic and relatable Kenyan experience. Its programming is community and family oriented. It is aspirational in a realistic and achievable way.

The language used on the channel is Kenyan Kiswahili /Sheng

Maisha Magic East is seeking to commission an authentic Kenyan Kiswahili /Sheng Reality series (26x45min) targeting Kenyan middle class families. It should be original, simple, light hearted, unique, relevant and sensitive to Kenyan cultural and societal norms.

EDITORIAL GUIDE:

Maisha Magic East is seeking to commission an authentic Kenyan Kiswahili /Sheng Reality series (26 x45min) targeting Kenyan middle class families. It should be original, simple, and unique.

Proposal Requirements:

• A Pilot

• Projected Cost per episode and Full Budget

• Show-reel of previous content produced  (please include dates and broadcasting station,)

• List of previous productions you have participated in and your role in those productions.

• Names of 3 previous clients as referees.

Submission process

All pilots must be uploaded on the link below

https://submissions.mnetcorporate.co.za/channel/maisha_magic_east

Please note that no submissions emailed or dropped at our office will be accepted.

Technical and editorial standards required by Maisha Magic East will be set out in the production agreement.

Maisha Magic East will have the final editorial and creative control over all aspects of Commissioned Programming.

N.B: failure to submit any of the above documents will lead to disqualification

Evaluation/selection process

1. Receipt of proposals will be acknowledged by email notification

2. Proposals will then be evaluated by a panel of Judges selected by Channel Management

3. Pitching sessions for shortlisted proposals.

4. Selection and notification of winning proposal

 5.Contracting